Christ, I thought, this man takes record covers very seriously.” He hated everything: the design the lettering the feel. In his autobiography, aptly titled Let’s Make Lots Of Money, Tom Watkins provided an interesting perspective on this radical redesign by Farrow “He loathed and detested the sleeve for West End Girls. His first PSB design was a re-working of the first single sleeve, which Chris Lowe himself had originally worked on. “Chris and I were influenced by Scritti Politti – the idea of looking like a brand, a perfume bottle or whatever.”Īfter a couple of false starts, West End Girls became Pet Shop Boys’ breakthrough single in 1985, heralding a sustained creative collaboration with Mark Farrow. “ West End Girls became a hit so slowly that there were endless formats to jig the charts,” he said. In their 2006 book, an overview of Pet Shop Boys design entitled Catalogue, Neil Tennant confirmed their formative intentions. A cynic may look back and speculate that it was all about rampant marketing and consumer exploitation, but music fans duly lapped it up… and nobody forced this writer into buying anything.
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